AirMCL : product and business model innovation in the era of mobile internet - is entrepreneurship really prone to failure? /

This case describes how the AirMCL project developed an innovative beauty device, how it was launched in the market and evolved into an online to offline (O2O) model, and subsequently achieved initial success. In essence the case deals with new product and business model innovation in the era of the...

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Bibliographic Details
Main Authors:	Mao, Jiye, 1963- (Author), Wang, Bing, active 2018 (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2018.
Series:	SAGE business cases
Subjects:	Entrepreneurship > Case studies. Retail trade > Technological innovations > Case studies. New products > Case studies. Entrepreneuriat > Études de cas. Commerce de détail > Innovations > Études de cas. Entrepreneurship. New products. Retail trade > Technological innovations. Electronic books. Case studies.
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Call Number:		HD62.5 .M36 2018

HD62.5 .M36 2018	Available