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Aeon Retail in China /

It is a great difficulty yet a key point for foreign-funded retail enterprises to practice multinational operation to adapt to the huge and regionally diversified market in China, to avoid inadaptability to the local conditions, and to better meet the different demands of customers. The case is main...

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Bibliographic Details
Main Authors: Shi, Mingming, active 2018 (Author), Jiang, Zhou, active 2018 (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2018.
Series:SAGE business cases
Subjects:
Retail trade > China > Case studies.
International business enterprises > China > Case studies.
Commerce de détail > Chine > Études de cas.
Entreprises multinationales > Chine > Études de cas.
International business enterprises
Retail trade
China
Electronic books.
Case studies
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Call Number: HF5429.6.C6 S55 2018
 
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