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Back in the saddle, now what? Thrashing out the future of a music festival redesigned after a fatal accident /

The Brazilian Jaguariúna rodeo and country music open-air festival fell into disgrace after a deadly accident all but killed the brand. Gui Marconi, in his mid-twenties and an heir to the Diverti events company, took it upon himself to revive the brand. He tweaked the expenses, the line-up, the fest...

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Bibliographic Details
Main Authors:	Marconi, Gui (Author), Sansiviero, Alberto (Author), Behrens, Alfredo, 1951- (Author), Orlassino, Luca (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Business planning > Case studies. Special events > Management > Case studies. Business planning. Special events > Management. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

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