Back in the saddle, now what? Thrashing out the future of a music festival redesigned after a fatal accident /

The Brazilian Jaguariúna rodeo and country music open-air festival fell into disgrace after a deadly accident all but killed the brand. Gui Marconi, in his mid-twenties and an heir to the Diverti events company, took it upon himself to revive the brand. He tweaked the expenses, the line-up, the fest...

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