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Candice Cake : can Russian low-sugar desserts get a slice of the US market? /

The case tells the story of Candice Cake, a producer of premium desserts in Russia. The firm follows a philosophy of producing and marketing organic, sugar-free, and tasty pastries. Marina Martianova, the founder of Candice Cake, has successfully set up her business in a niche market for health-cons...

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Bibliographic Details
Main Authors: Latorre, Luis (Author), Anastasiia, Prikhodko (Author)
Format: eBook
Language:English
Published: London : Rotterdam School of Management, Erasmus University, 2019.
Series:SAGE business cases
Subjects:
Candice Cake > Case studies.
Business planning > Case studies.
Small business > Growth > Case studies.
Capitalists and financiers > Case studies.
Petites et moyennes entreprises > Croissance > Études de cas.
Business planning.
Capitalists and financiers.
Small business > Growth.
Electronic books.
Case studies.
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Call Number: HD30.28 .L38 2019
 
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HD30.28 .L38 2019 Available