Geely's acquisition of Volvo. working toward sustainable success / Part C :

This three part case series discusses the acquisition of Swiss car manufacturer Volvo by the Chinese carmaker Zheijan Geely Holding Group. The third case in this series describes the launch of Volvo's new flagship SUV and its sales performance in China since its acquisition in 2010. The case su...

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Bibliographic Details
Main Author: Wittmann, Xinhua (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2019.
Series:SAGE Business Cases.
Subjects:
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Call Number: HD2746.5 .W58 2019
 
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HD2746.5 .W58 2019 Available