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Lockheed Martin : strengthening its foothold in Saudi Arabia /

The management team of Lockheed Martin, a U.S. defense company, was perplexed. The company had been successfully operating in the Kingdom of Saudi Arabia (KSA) since 1965. But, in 2016, new defense policies were introduced in the KSA that regulated the terms of foreign military sales. These policies...

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Bibliographic Details
Main Authors: Cantone, Matthew (Author), Mehta, Shreshthi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Lockheed Martin > Case studies.
Lockheed Martin
Defense industries > Saudi Arabia > Marketing > Case studies.
Defense contracts > Saudi Arabia > Case studies.
Contrats de la défense > Arabie saoudite > Études de cas.
Defense contracts
Defense industries > Marketing
Saudi Arabia
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9743.S33 C36 2020
 
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HD9743.S33 C36 2020 Available