Geely's acquisition of Volvo. a needed change in culture / Part B :

This three part case series discusses the acquisition of Swiss car manufacturer Volvo by the Chinese carmaker Zheijan Geely Holding Group. The second case in this series describes Volvo's previous organizational structure and culture under Ford and how under new management Volvo's culture...

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Bibliographic Details
Main Author:	Wittmann, Xinhua (Author)
Format:	eBook
Language:	English
Published:	London : University of Zurich, 2019.
Series:	SAGE Business Cases.
Subjects:	Volvo, Aktiebolaget > Case studies. Zhejiang ji li kong gu ji tuan you xian gong si. Volvo, Aktiebolaget Zhejiang ji li kong gu ji tuan you xian gong si Customer relations > Management > Case studies. Consolidation and merger of corporations. Entreprises > Fusion. Consolidation and merger of corporations Customer relations > Management Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This three part case series discusses the acquisition of Swiss car manufacturer Volvo by the Chinese carmaker Zheijan Geely Holding Group. The second case in this series describes Volvo's previous organizational structure and culture under Ford and how under new management Volvo's culture and strategy changed to be more customer centric. Questions still remained however, as to whether Volvo would be able to return to its root under Chinese leadership or if the company would take on a culture with Chinese characteristics.
Item Description:	Originally Published InWittmann, X. (2019). Geely's Acquisition of Volvo Part B: A needed change in culture. S2CSC 014-17-09. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529723601 1529723604