Will Apple's lower iPhone price ease dropping sales? /
After facing dropping sales, Apple launched its iPhone 11 in September 2019 at an unexpectedly lower price compared with previous years' models, disrupting the company's usual practice of introducing updated models at increasingly higher prices. This short case asks students to discuss the...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
|
| Series: | SAGE Business Cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HF5417 .B67 2020 |
|
|---|---|---|
| Call Number | Status | Get It |
| HF5417 .B67 2020 | Available | |