The power of branding : Dover Downs Entertainment, Inc. /

The Power of Branding case is an analysis of the development and implementation of a branding strategy developed by Dover Downs Gaming and Entertainment, Incorporated, located in Dover, Delaware, USA. Dover Downs is a premier gaming and entertainment resort and one of a kind facility that provides h...

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Bibliographic Details

Main Authors:	Mayo, Cynthia (Author), Mahee, Richard (Author), Fiorile, George (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2013.
Series:	SAGE Business Cases.
Subjects:	Dover Downs Gaming and Entertainment, Inc. > Case studies. Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Branding (Marketing) Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book