The future of limited service restaurants : let the consumer decide /

Over recent years, the rise of the fast casual segment in the restaurant industry has created concerns for quick service firms such as McDonalds or Taco Bell. Evidence from financial reports suggests a change in customer demand creating an increase in the amount of market share being gained by the f...

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Bibliographic Details
Main Authors:	Krawcyyk, Matthew (Author), Webb, Timothy, active 2015 (Author), Mathe-Soulek, Kimberly (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2015.
Series:	SAGE Business Cases.
Subjects:	Branding (Marketing) > Case studies. Advertising > Restaurants > Case studies. Stratégie de marque > Études de cas. Advertising > Restaurants Branding (Marketing) Electronic books. Case studies Case studies. Études de cas.
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Call Number:		HF5415.1255 .K73 2015

HF5415.1255 .K73 2015	Available