Hopper : success of a travel app startup /

The case analyzes the success factors of a mobile-only airfare prediction app introduced in early 2015 by a travel startup, Hopper Inc. Hopper leveraged big data and predictive analytics to inform its app users of probable airfares for as much as 12 months from the date of app use. The app predicts...

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Bibliographic Details
Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Hopper Inc. > Case studies. Mobile apps. Big data > Economic aspects > Case studies. High technology industries > Case studies. Airlines > Data processing > Case studies. Applications mobiles. Données volumineuses > Aspect économique > Études de cas. Industries de pointe > Études de cas. Compagnies de transport aérien > Informatique > Études de cas. Airlines > Data processing High technology industries Mobile apps Electronic books. Case studies Case studies. Études de cas.
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Call Number:		QA76.59 .A36 2020

QA76.59 .A36 2020	Available