The cold stone truth : a case study of the Cold Stone Franchise /

This case study examines the legal actions taken by Cold Stone Creamery and their franchisees in response to the CNBC documentary Behind the Counter: The Untold Story of Franchising in 2010 and the Complaint for Declaratory Relief filed by the National Association of Cold Stone Creamery Franchisees...

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Bibliographic Details
Main Authors:	Irvine, Heather, active 2013 (Author), Khan, Mahmood A. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2013.
Series:	SAGE Business Cases.
Subjects:	Cold Stone Creamery > Case studies. Rebates > Case studies. Business enterprises > Finance > Case studies. Rabais > Études de cas. Business enterprises > Finance Rebates Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study examines the legal actions taken by Cold Stone Creamery and their franchisees in response to the CNBC documentary Behind the Counter: The Untold Story of Franchising in 2010 and the Complaint for Declaratory Relief filed by the National Association of Cold Stone Creamery Franchisees (NIACCF) against Cold Stone in 2012. Both cases involve allegations against the franchise for their accounting practices related to vendor rebates ('kickbacks') and the franchisor's gift card program that have led to decreased profit margins for franchisees. In exploring the causes and outcomes of these two cases, there is evidence that the Cold Stone Creamery franchise may not be as strong as it had been in the early 2000s.
Item Description:	Originally published in : Irvine, H., & Khan, M. (2013). The Cold Stone truth: A case study of the Cold Stone franchise. Journal of Hospitality & Tourism Cases, 2(1), 56-62.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529710168 1529710162