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The cold stone truth : a case study of the Cold Stone Franchise /

This case study examines the legal actions taken by Cold Stone Creamery and their franchisees in response to the CNBC documentary Behind the Counter: The Untold Story of Franchising in 2010 and the Complaint for Declaratory Relief filed by the National Association of Cold Stone Creamery Franchisees...

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Bibliographic Details
Main Authors: Irvine, Heather, active 2013 (Author), Khan, Mahmood A. (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2013.
Series:SAGE Business Cases.
Subjects:
Cold Stone Creamery > Case studies.
Rebates > Case studies.
Business enterprises > Finance > Case studies.
Rabais > Études de cas.
Business enterprises > Finance
Rebates
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HG3752 .I78 2013
 
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HG3752 .I78 2013 Available