FC Bayern München goes social - the value of social media for professional sports clubs /

In 2010, FC Bayern München (FCB), one of the world's most successful football clubs, had just finished a successful season from a commercial perspective as well as on the field. With regard to its digital service portfolio, FCB had successfully established its digital content distribution and a...

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Bibliographic Details
Main Authors:	Wulf, Jochen (Author), Sollner, Matthias (Author), Leimeister, Jan Marco (Author), Brenner, Walter (Author)
Format:	eBook
Language:	English
Published:	London : Palgrave MacMillan UK, 2017.
Series:	SAGE Business Cases.
Subjects:	FC Bayern (Soccer team) > Case studies. FC Bayern (Soccer team) Soccer > Economic aspects > Case studies. Social media. Médias sociaux. social media. Soccer > Economic aspects Social media Electronic books. Case studies Case studies. Études de cas.
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Call Number:		GV943.3 .W85 2017

GV943.3 .W85 2017	Available