SoulCycle : reputation management strategies in response to controversy /

In August 2019, billionaire Stephen Ross hosted a fundraiser luncheon for President Donald Trump. Ross owned a minority interest in SoulCycle, and this news sparked calls for boycotts against the fitness company. Customers responded, and the company experienced notable declines in attendance. SoulCy...

Full description

Bibliographic Details
Main Author:	Hambrick, Marion E. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	SoulCycle. Corporate image > Case studies. Branding (Marketing) > Case studies. Public opinion > Case studies. Entreprises > Image > Études de cas. Stratégie de marque > Études de cas. Opinion publique > Études de cas. Branding (Marketing) Corporate image Public opinion Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HD59.2 .H36 2020

HD59.2 .H36 2020	Available