Outsourcing online marketing : dilemma in partner selection at Creating Values Pvt. Ltd. /

Anshul Dureja, managing director at Creating Values Pvt. Ltd., had just been informed about the differences between the creative outputs of Social Affairs in its online marketing initiatives and those designs produced by freelancers. Since it had started operations almost two years earlier, Creating...

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Bibliographic Details

Main Authors:	Paul, Rik (Author), Gaur, Jighyasu (Author), Ahuja, Jaya (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Contracting out > Case studies. Internet marketing > Case studies. Impartition > Études de cas. Marketing sur Internet > Études de cas. Contracting out. Internet marketing. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book