Influence of an entrepreneur on corporate brand : a case study of Radical Coaching Company /

Business-to-business marketing is evolving into a more brand concentrated environment, emphasizing the need for the creation of a strong corporate brand, especially in the context of small- and medium-sized enterprises (SME). To cope with the change, SMEs are advised to be more innovative and active...

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Bibliographic Details

Main Authors:	Koporcic, Nikolina (Author), Söderlund, Bianca Maria (Author), Johansson, Joel Tomas (Author), Rãmãnen, Johanna Sofia (Author), Nieminen, Johannes (Author), Ivanova-Gongne, Maria, 1985- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Small business marketing > Case studies. Small business marketing. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book