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Nike, Inc. : late arrival to the "athleisure-wear" trend /

By 2019, Nike was one of the world's most recognizable brand names in the world, and a market leader in the sporting goods industry. The firm built its sporting empire based on successful marketing campaigns and endorsements from top athletes such as Tiger Woods, Mia Hamm and Michael Jordan, to...

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Bibliographic Details
Main Authors: Hoffman, Alan N. (Author), Gold, Natalia (Author), Curtin, Casey (Author)
Format: eBook
Language:English
Published: London : Rotterdam School of Management, Erasmus University, 2019.
Series:SAGE Business Cases.
Subjects:
Nike (Firm) > Case studies.
Nike (Firm)
Sport clothes industry > Case studies.
Vêtements de sport > Industrie > Études de cas.
Sport clothes industry.
Electronic books.
Case studies.
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Call Number: HD9948.5.A2 H64 2019
 
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