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MoviePass Inc. : first-mover advantage or disadvantage? /

The case explains how MoviePass, Inc., after launching its USD 9.95 per month subscription plan in the U.S. market, harnessed membership of more than three million subscribers in 2018. The subscription plan was based on the breakage model. Nevertheless, by September 2019, MoviePass was out of busine...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Business enterprises > Finance > Case studies.
Business enterprises > Finance.
Electronic books.
Case studies.
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Call Number: HG4026 .A36 2020
 
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HG4026 .A36 2020 Available