Green marketing mix for coffee? : A case on Nescafé /

The case focuses on incorporating sustainability aspects in marketing strategies via a discussion of green marketing. In the past two decades, sustainability issues have become ever more topical. As consumer interest in sustainability increases, businesses increasingly need to prioritize sustainabil...

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Bibliographic Details

Main Author:	Mare, Zivai, active 2024 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Green marketing > Case studies. Marketing vert > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book