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Ford Motor Company : should we buy a train station? /

Ford Motor Company's unexpected purchase of the historic Michigan Central Station is a critical incident designed to evaluate a major CSR-based investment decision. The CI frames the investment decision within the historical context of Detroit's long decline and current desired resurgence....

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Bibliographic Details
Main Author: Cohu, Jeff (Author)
Format: eBook
Language:English
Published: London : Society for Case Research, 2020.
Series:SAGE business cases.
Subjects:
Ford Motor Company > Management > Case studies.
Railroad stations > Michigan > Detroit > Case studies.
Social responsibility of business > Case studies.
Entreprises > Responsabilité sociale > Études de cas.
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Call Number: TF302.M5 C64 2020
 
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