The innovative business model of Xiaoxiandun Bird's Nest /

In 2013, the edible bird's nest industry outfaced chaotic market competition, poor customer awareness, a lack of trust, and a lack of strong branding during its infancy, thereby resulting in development opportunities for new categories and brands. Xiaoxiandun Freshly Stewed Edible Bird's N...

Full description

Bibliographic Details
Main Authors: Qiao, Han (Author), Wang, Jiang (Author), Meng, Fei (Author)
Format: eBook
Language:English
Published: London : Tsinghua University School of Economics and Management, 2024.
Series:SAGE Business cases.
Subjects:
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HD38.5 .Q23 2024
 
Call Number Status Get It
HD38.5 .Q23 2024 Available