The innovative business model of Xiaoxiandun Bird's Nest /
In 2013, the edible bird's nest industry outfaced chaotic market competition, poor customer awareness, a lack of trust, and a lack of strong branding during its infancy, thereby resulting in development opportunities for new categories and brands. Xiaoxiandun Freshly Stewed Edible Bird's N...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Tsinghua University School of Economics and Management,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HD38.5 .Q23 2024 |
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| Call Number | Status | Get It |
| HD38.5 .Q23 2024 | Available | |