Mixue : using its supply chain to build its own "moat" /
Mixue is a chain of fresh ice cream and tea stores in China. In 1997, after several failed attempts at success, the brand established a low-price, high-quality development strategy that helped it expand its market into several cities. After years of fluctuating fortunes, Mixue set out to build its o...
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Bibliographic Details
| Main Authors: |
Li, Jie
(Author),
Yang, Shuai
(Author),
Shen, Famei
(Author),
He, Jiayang
(Author),
He, Xie
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
SAGE Publications Ltd,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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