Edmonton Eskimos : brand value vs social values? /
The Edmonton Eskimos was one of the most successful and popular franchises in the Canadian Football League (CFL), but the team was facing increasing pressure to change its name. Some considered the Eskimos' nickname disrespectful and racially insensitive to Canada's Arctic-based native pop...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Society for Case Research,
2021.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The Edmonton Eskimos was one of the most successful and popular franchises in the Canadian Football League (CFL), but the team was facing increasing pressure to change its name. Some considered the Eskimos' nickname disrespectful and racially insensitive to Canada's Arctic-based native population, but the team feared that changing the team's name might upset its fan base and risk brand equity. Other professional and college sports teams had faced similar pressure, with some changing their nicknames and others taking no action. The student is asked to consider how a name change might affect its various stakeholders, as well as whether use of the name was cultural appreciation or cultural appropriation. The student then must decide on a recommended course of action going forward regarding this controversy. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071946145 1071946145 |