Edmonton Eskimos : brand value vs social values? /

The Edmonton Eskimos was one of the most successful and popular franchises in the Canadian Football League (CFL), but the team was facing increasing pressure to change its name. Some considered the Eskimos' nickname disrespectful and racially insensitive to Canada's Arctic-based native pop...

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Bibliographic Details
Main Authors:	Brooks, Bradley (Author), Shirley, Britt M. (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2021.
Series:	SAGE business cases.
Subjects:	Edmonton Eskimos (Football team) > Management > Case studies. Social responsibility of business > Case studies. Branding (Marketing) > Case studies. Entreprises > Responsabilité sociale > Études de cas. Stratégie de marque > Études de cas. Electronic books.
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Call Number	Status	Get It
Call Number:		HF5415.1255 .B76 2021

HF5415.1255 .B76 2021	Available