Mysore Saree Udyog : establishing a culture of professionalism in a family business /

Mysore Saree Udyog is an iconic retail store in Bangalore for sarees, fabric and other Indian traditional wear. Its success rests on the family's merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation has a diff...

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Bibliographic Details

Main Author:	Kumar, Manoj (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2024.
Series:	SAGE Business cases.
Subjects:	Family-owned business enterprises > Case studies. Entreprises familiales > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book