A company named $5 Pizza : is using the price as a namesake a timeless enticement or a dangerous overpromise? /

Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor. In the twenty-first century, pizza was no longer considered food for the poor, but its economic attainability remained an important brand element. To that end, the price of the pizza became the namesake o...

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