Survivor of turbulence : the story of fisherman family Sdn Bhd. /
The case involves the current trend of online seafood selling in Malaysia, within the context of the COVID-19 pandemic. In this dire situation, an entrepreneur, Weng Kiang, successfully transformed his business to counter the challenges posed by the pandemic through the adoption of livestreaming. Th...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case involves the current trend of online seafood selling in Malaysia, within the context of the COVID-19 pandemic. In this dire situation, an entrepreneur, Weng Kiang, successfully transformed his business to counter the challenges posed by the pandemic through the adoption of livestreaming. The case delineates how the entrepreneur outperformed existing rivals in the market with his novel approaches to interacting with customers nationwide. In addition, the case highlights different strategies adopted by the entrepreneur during the upheaval to mitigate risks to the business. Students will be asked to analyze the challenges faced by the entrepreneur, evaluate the effectiveness of the business strategies adopted, and suggest improvements to help the business thrive during uncertain times. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529619508 1529619505 |