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Survivor of turbulence : the story of fisherman family Sdn Bhd. /

The case involves the current trend of online seafood selling in Malaysia, within the context of the COVID-19 pandemic. In this dire situation, an entrepreneur, Weng Kiang, successfully transformed his business to counter the challenges posed by the pandemic through the adoption of livestreaming. Th...

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Bibliographic Details
Main Authors: Ka Fei, Lai (Author), Yin Kuan, Ng (Author), Hooi Ching, Khor (Author), Luen Peng, Tan (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Selling > Seafood > Malaysia.
Strategic planning.
Planification stratégique.
Selling > Seafood
Strategic planning
Malaysia
Electronic books.
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Call Number: HD30.28 .K34 2023
 
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HD30.28 .K34 2023 Available