"Diversified retail" to build distribution brand of liquor industry : Jiuxian /

This case describes the process of Jiuxian building its own brand and developing live e-commerce. Since its establishment in 2009, Jiuxian has maintained its position as a liquor distribution enterprise and continues to explore the path of brand building, making the brand strategy one of the group&#...

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Bibliographic Details

Main Authors:	Lijuan, Xie (Author), Zixin, Wu (Author), Sha, Li, active 2023 (Author), Xiaodong, Wang (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2022.
Series:	SAGE business cases.
Subjects:	Liquor industry > Case studies. Electronic commerce > Case studies. Commerce électronique > Études de cas. Electronic commerce Liquor industry Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book