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Ethiopian Airlines : lessons in 21st-century competitive strategy /

Ethiopian Airlines is the only African airline that has earned global recognition. The airline has had a successful strategic focus with a long-term goal of dominating the African aviation market. However, it faces several threats: aviation giants taking over African skies; the lack of an open-skies...

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Bibliographic Details
Main Authors: Mtigwe, Bruce (Author), Keying, Yang (Author)
Format: eBook
Language:English
Published: London : SAGE Publications, 2023.
Series:SAGE business cases.
Subjects:
Airlines > Management > Case studies.
Aeronautics, Commercial > Management > Case studies.
Competition.
Compagnies de transport aérien > Gestion > Études de cas.
Transports aériens > Gestion > Études de cas.
Aeronautics, Commercial > Management
Airlines > Management
Competition
Electronic books.
Case studies
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Call Number: HE9780 .M75 2023
 
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HE9780 .M75 2023 Available