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Marketing strategies for the UK-Based online fashion retailer Boohoo /

During the COVID-19 pandemic in the UK, the online share of retail sales increased. For online sales in the UK, the largest share of spending is for fashionable dresses, shoes, and accessories. Boohoo is a UK-based online fashion retail business that has introduced revolutionary ideas in the online...

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Bibliographic Details
Main Authors: Uddin Ahmed, Jashim (Author), Rahman, Umama (Author), Ahmed, Asma (Author), Sharif, M.Raihan (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Market segmentation > Great Britain > Case studies.
Teleshopping > Great Britain > Case studies.
Market segmentation
Teleshopping
Great Britain
Electronic books.
Case studies
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Call Number: HF5415.127 .U33 2023
 
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HF5415.127 .U33 2023 Available