Audi plagiarism case : how self-media protects its intellectual property /

Self-media blogger Beida Mange claimed in May of 2022 that his work was plagiarized by the famous car brand FAW Audi. The next day, the plagiarized video was removed, and the related parties--Audi, the advertising agency M&C Saatchi aeiou, and Andy Lau, a famous Chinese actor who starred in the...

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Bibliographic Details

Main Authors:	Wang, Haiying (Computer scientist) (Author), Xiaoyi, Wu (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Social media > Legal status, laws, etc. Business ethics. Dispute resolution (Law) > Case studies. Morale des affaires. Règlement de conflits > Études de cas. Business ethics Dispute resolution (Law) Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book