Coca-Cola in Lebanon : challenges, slips, and falls /

In 2020 Coca-Cola decided to terminate operations in Lebanon. Problems in the business environment along with strategy, management, and cultural problems in the Middle East and competition between Coca-Cola and Pepsi-Cola in Lebanon led to this decision. Exactly where had Coca-Cola gone wrong, and w...

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Bibliographic Details
Main Authors:	Elhajjar, Samer I. (Author), Yacoub, Laurent (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Coca-Cola Company > Case studies. Coca-Cola Company Industrial management > Lebanon > Case studies. Gestion d'entreprise > Liban > Études de cas. Industrial management Lebanon Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In 2020 Coca-Cola decided to terminate operations in Lebanon. Problems in the business environment along with strategy, management, and cultural problems in the Middle East and competition between Coca-Cola and Pepsi-Cola in Lebanon led to this decision. Exactly where had Coca-Cola gone wrong, and what lessons could be derived from Coca-Cola in Lebanon? A consultant has to work through a changing environment and the current economic crisis in Lebanon to set a new direction for TB Group, a potential franchisee for Coca-Cola.
Physical Description:	1 online resource.
ISBN:	9781529617177 1529617170