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Coca-Cola in Lebanon : challenges, slips, and falls /

In 2020 Coca-Cola decided to terminate operations in Lebanon. Problems in the business environment along with strategy, management, and cultural problems in the Middle East and competition between Coca-Cola and Pepsi-Cola in Lebanon led to this decision. Exactly where had Coca-Cola gone wrong, and w...

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Bibliographic Details
Main Authors: Elhajjar, Samer I. (Author), Yacoub, Laurent (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Coca-Cola Company > Case studies.
Coca-Cola Company
Industrial management > Lebanon > Case studies.
Gestion d'entreprise > Liban > Études de cas.
Industrial management
Lebanon
Electronic books.
Case studies
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Call Number: HD9349.C6 E44 2023
 
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HD9349.C6 E44 2023 Available