OPPO /

Founded in 2004, OPPO has experienced the boom of the Chinese mobile phone market, the trend of mobile Internet, and the prosperity of the smartphone market. While adjusting its business structure based on changes in the market environment, it has transitioned itself from an audio device manufacture...

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Bibliographic Details

Main Authors:	Chenghua, Zeng (Author), Kun, Zhao (Author), F., Fudan (Author)
Format:	eBook
Language:	English
Published:	London : School of Management, Fudan University, 2020.
Series:	SAGE business cases.
Subjects:	New products > Case studies. Strategic planning > Case studies. Planification stratégique > Études de cas. New products Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book