General Motors creating shareholder value through diversification in electric vehicles : can a legacy company win? /

General Motors Company (GM), led by Mary T. Barra, set out to be a major player in the US electric vehicle (EV) market. However, experts believed that a legacy company such as GM could not compete against agile newcomers such as Tesla, the market leader in EVs. Moreover, Barra experienced several ch...

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Bibliographic Details
Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Corporate governance. Business ethics. Corporations > Investor relations > United States. Automobile industry and trade > United States > Management. Gouvernement d'entreprise. Morale des affaires. Automobiles > Industrie et commerce > États-Unis > Gestion. Automobile industry and trade > Management Business ethics Corporate governance Corporations > Investor relations United States Electronic books.
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Call Number:		HD9710.U54 A36 2022

HD9710.U54 A36 2022	Available