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Hindustan Unilever Limited : aligning talent strategy to address marketing challenges /

Hindustan Unilever Limited (HUL) a subsidiary of Unilever was India's largest Fast Moving Consumer Goods company with a sales turnover of 163 billion rupees and net profit of 21 billion rupees in 2008. Although HUL recorded CAGR of sales by 22% and profits by 32% in the nineties its sales grew...

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Bibliographic Details
Main Authors: Krishnan, T. N., active 2010 (Author), Thomas, Joffi (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Kozhikode, 2010.
Series:SAGE Business Cases.
Subjects:
Hindustan Unilever (Firm) > Case studies.
Industrial management > India > Case studies.
Marketing > India > Case studies.
Human capital > India > Case studies.
Gestion d'entreprise > Inde > Études de cas.
Marketing > Inde > Études de cas.
Human capital.
Industrial management.
Marketing.
India.
Electronic books.
Case studies.
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Call Number: HD70.I42 H56 2010
 
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HD70.I42 H56 2010 Available