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Disneyland Paris : financial difficulties /

This case analyzes the Disney Corporation's difficult and failure-ridden creation of Disneyland Paris (Euro Disney) and challenges students to consider how some of its early mistakes could have been avoided. The case presents key decisions and timelines in the history of Disneyland's effor...

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Bibliographic Details
Main Author: Khan, Sabithulla (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Disneyland Paris (Marne-la-Vallée, France)
Amusement parks > France > Case studies.
International business enterprises > France > Case studies.
Parcs d'attractions > France > Études de cas.
Entreprises multinationales > France > Études de cas.
Amusement parks.
International business enterprises.
France.
France > Marne-la-Vallée > Disneyland Paris.
Electronic books.
Case studies.
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Call Number: GV1853.4.F82 D57 2021
 
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GV1853.4.F82 D57 2021 Available