Global brand, local brand communications - strategy for global competitiveness : the case of Canon in India /

The case charts Canon's branding history and its marketing efforts in India specifically how Canon attempts to act as a local company. Canon has been involved in various corporate social responsibility initiatives and gained a local reputation as an excellent employer. The case explains how Can...

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Bibliographic Details
Main Authors:	Krishnan, Omkumar (Author), Nafees, Lubna (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2017.
Series:	SAGE Business Cases.
Subjects:	High technology industries > India > Marketing > Case studies. Industrial management > India > Case studies. Branding (Marketing) > India > Case studies. Gestion d'entreprise > Inde > Études de cas. Stratégie de marque > Inde > Études de cas. Branding (Marketing) High technology industries > Marketing. Industrial management. India. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

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