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Global brand, local brand communications - strategy for global competitiveness : the case of Canon in India /

The case charts Canon's branding history and its marketing efforts in India specifically how Canon attempts to act as a local company. Canon has been involved in various corporate social responsibility initiatives and gained a local reputation as an excellent employer. The case explains how Can...

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Bibliographic Details
Main Authors: Krishnan, Omkumar (Author), Nafees, Lubna (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Kozhikode, 2017.
Series:SAGE Business Cases.
Subjects:
High technology industries > India > Marketing > Case studies.
Industrial management > India > Case studies.
Branding (Marketing) > India > Case studies.
Gestion d'entreprise > Inde > Études de cas.
Stratégie de marque > Inde > Études de cas.
Branding (Marketing)
High technology industries > Marketing.
Industrial management.
India.
Electronic books.
Case studies.
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Call Number: HD62.37 .K75 2017
 
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HD62.37 .K75 2017 Available