Krishnan, O., & Nafees, L. (2017). Global brand, local brand communications - strategy for global competitiveness: The case of Canon in India. Indian Institute of Management, Kozhikode.
Chicago Style (17th ed.) CitationKrishnan, Omkumar, and Lubna Nafees. Global Brand, Local Brand Communications - Strategy for Global Competitiveness: The Case of Canon in India. London: Indian Institute of Management, Kozhikode, 2017.
MLA (9th ed.) CitationKrishnan, Omkumar, and Lubna Nafees. Global Brand, Local Brand Communications - Strategy for Global Competitiveness: The Case of Canon in India. Indian Institute of Management, Kozhikode, 2017.
Warning: These citations may not always be 100% accurate.