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Hotel repositioning /

This case asks students to analyse two reviews for a fictional hotel in India in order to generate insights into how the hotel can reposition itself to become more competitive in the Indian hotelier trade.

Bibliographic Details
Main Author: Sugathan, Praveen (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Kozhikode, 2018.
Series:SAGE Business Cases.
Subjects:
Hotel management > India > Case studies.
Hoels > India > Marketing > Case studies.
Hôtels > Gestion > Inde > Études de cas.
Hotel management.
India.
Electronic books.
Case studies.
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Call Number: TX911.3.M27 S84 2018
 
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