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Glossier : from beauty blog to billion-dollar brand community /

Vogue trained Emily Weiss created a USD 1.2 billion valued social media beauty business from scratch, spun out from her side project blog Into the Gloss. Weiss spotted a clear gap in the market for a fully integrated beauty advice community for real, rather than idealized, women. The vertically inte...

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Bibliographic Details
Main Authors: Upton, Alexandra E. (Author), O'Brien, Justin (Author, active 2021,)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Glossier.
Advertising > Cosmetics > Case studies.
Business planning > Case studies.
Cosmétiques > Publicité > Études de cas.
Advertising > Cosmetics.
Business planning.
Electronic books.
Case studies.
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Call Number: HF6161.C77 U68 2021
 
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HF6161.C77 U68 2021 Available