Capri-Sun Juice drinks : strategic repositioning to extend the product life cycle /

This case considers how to strategically reposition a product in order to maintain and increase consumer interest, and thereby extend the product life cycle, sales, and profits. The product highlighted in the case is Capri-Sun, a fruit juice primarily aimed at children, which in 2019 had been experi...

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Bibliographic Details

Main Author:	Beacom, Emma (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Branding (Marketing) Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book