Customer segmentation in the charter bus industry /
This case study introduces students to the implementation of a specific revenue management initiative (customer segmentation), based on the charter bus services industry, which consists of providing individual transportation services to different groups that hire buses of multiple capacity for their...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
International CHRIE,
2020.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case study introduces students to the implementation of a specific revenue management initiative (customer segmentation), based on the charter bus services industry, which consists of providing individual transportation services to different groups that hire buses of multiple capacity for their exclusive use. ESCOT Bus Lines is a charter bus company located in Central Florida; the company is trying to optimize the utilization of its buses and to maximize its revenues. As the first step to achieving these goals, the company must analyze its current business to better understand its customers and its revenue sources with the use of business analytics and descriptive statistics. |
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| Item Description: | Orginally Published InLelo de Larrea, G., & Gregory, A. (2020). Customer Segmentation in the Charter Bus Industry. Journal of Hospitality & Tourism Cases, 58(4), 9-21. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529798470 1529798477 |