Customer segmentation in the charter bus industry /

This case study introduces students to the implementation of a specific revenue management initiative (customer segmentation), based on the charter bus services industry, which consists of providing individual transportation services to different groups that hire buses of multiple capacity for their...

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Bibliographic Details

Main Authors:	Lelo de Larrea, Gabriela (Author), Gregory, Amy M. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2020.
Series:	SAGE Business cases.
Subjects:	Market segmentation > Case studies. Bus industry > Case studies. Segmentation du marché > Études de cas. Bus industry. Market segmentation. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book