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The Hillshire Farm brand : growth opportunities in snacking /

Megan Huddleston, head of marketing for Tyson's Hillshire Farm brand is seeking new growth with a brand extension. But which product line and brand envelope would most effectively leverage Americans' shifting eating habits? This case allows students to explore the key tradeoffs in brand ex...

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Bibliographic Details
Main Authors: Roese, Neal J. (Author), Pavlus, John (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2020.
Series:SAGE Business cases.
Subjects:
Hillshire Farm > Case studies.
Branding (Marketing) > Case studies.
Stratégie de marque > Études de cas.
Branding (Marketing)
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Megan Huddleston, head of marketing for Tyson's Hillshire Farm brand is seeking new growth with a brand extension. But which product line and brand envelope would most effectively leverage Americans' shifting eating habits? This case allows students to explore the key tradeoffs in brand extension with the overarching goals of gaining revenue growth while protecting brand equity.
Item Description:Orginally Published InRoese, N. J., & Pavlus, J. (2020). The Hillshire Farm Brand: Growth Opportunities in Snacking. 5-420-751. Evanston, IL: Kellogg School of Management, Northwestern University.
Physical Description:1 online resource : illustrations.
ISBN:9781529795226
1529795222