The Hillshire Farm brand : growth opportunities in snacking /

Megan Huddleston, head of marketing for Tyson's Hillshire Farm brand is seeking new growth with a brand extension. But which product line and brand envelope would most effectively leverage Americans' shifting eating habits? This case allows students to explore the key tradeoffs in brand ex...

Full description

Bibliographic Details

Main Authors:	Roese, Neal J. (Author), Pavlus, John (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2020.
Series:	SAGE Business cases.
Subjects:	Hillshire Farm > Case studies. Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Branding (Marketing) Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book